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Data monetization

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Definition Edit

Data monetization is the use of data

for quantifiable economic benefit. This can include indirect methods such as: measurable business performance improvements, beneficial terms or conditions from business partners, information bartering, productizing information (i.e., new information-based offerings), "informationalizing" products (i.e., including information as a value-add component of an existing offering), or selling data outright (via a data broker or independently).[1]

References Edit

  1. Gartner, IT Glossary (full-text).

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