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Coopetition occurs when companies interact with partial congruence of interests. They cooperate with each other to reach a higher value creation if compared to the value created without interaction, and struggle to achieve competitive advantage.
Often coopetition takes place when companies that are in the same market work together in the exploration of knowledge and research of new products, at the same time that they compete for market share of their products and in the exploitation of the knowledge created. In this case, the interactions occur simultaneously and in different levels in the value chain.
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