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Convergent media refers to
|“||digital media that bring together two or more traditional media forms such as text, video, voice, etc. In particular CM denotes online sites and practices where media-blending is essential to their form e.g. social networking sites, online games and virtual worlds.||”|
Convergent Media pose a challenge to policy makers as they are sites which force an overlap of traditional media boundaries and consequently policy/legal/regulatory boundaries e.g. where audio-visual, telecommunications, consumer, intellectual property and tax regulations may all apply equally to an online artifact and/or practice.