Definition Edit

Context-based services are services where real-world and digital data are utilized to provide new services and value to existing or potential customers. These services depend on "the ability for firms to aggregate and apply smart analytics to a widening array of new data — from customers' location information and social networks, to mobile apps, blogs, tweets, purchasing history, and more. The more that firms know about where their customers are, and what they're doing — analyzed in real-time — the more they will be able to deliver immersive and valuable services specifically tailored to them."[1]

References Edit

  1. Gavin Michael, "Next-Gen Retail: When Physical And Virtual Worlds Merge" (Mar. 17, 2012).[1]

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.