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Founded in October 1999, Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) is a grassroots consumer group dedicated to fighting supermarket "loyalty" or frequent shopper cards. CASPIAN's efforts are directed at educating consumers, condemning marketing strategies that invade shoppers' privacy, and encouraging privacy-conscious shopping habits. CASPIAN also spreads information and opinions that purport to warn the public about the privacy risks associated with universal adoption of RFID technology, including microchip implants. CASPIAN refers to RFID tags as "spychips."
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