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Alliance of Automobile Manufacturers, Inc. & Association of Global Automakers, Inc., Consumer Privacy Protection Principles: Privacy Principles for Vehicle Technologies and Services (Nov. 12, 2014) (full-text).
This is a set of voluntary privacy principles developed and supported by the Alliance of Automobile Manufacturers and the Association of Global Automakers, which combined represent 23 major automobile manufacturers. The adopted principles include (1) transparency, (2) choice, (3) respect for context, (4) data minimization, de-identification and retention, (5) data security, (6) integrity and access, and (7) accountability.
Through the voluntary principles, the automakers assure consumers that they will be informed when data collection occurs and given choices regarding whether their information can be used for marketing purposes, companies will not pass on any information to law enforcement without a warrant or court order, and "reasonable" security measures will be in place to protect data from falling into the wrong hands.
However, the principles continue to raise a number of questions regarding how car manufacturers will effectively make their practices transparent to consumers and provide consumers with rights to prevent sensitive data collection in the first place, among other concerns.