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Confirmed opt-in

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Definition Edit

Confirmed opt-in

[occurs when a] user has elected to receive e-mail newsletters or stand-alone commercial messages. A confirmation e-mail is sent, but user is not required to take further action in order to be included on the list. The confirmation e-mail includes the opportunity to cancel subscription.[1]
[t]he process used for verifying a mobile subscriber's intention, and for gaining the subscriber's explicit agreement to participate in a mobile program/initiative.[2]

References Edit

  1. Council for Responsible E-mail, E-mail Delivery Best Practices for Marketers and List Owners 3 (Oct. 2005) (full-text).
  2. Mobile Marketing Industry Glossary, at 9.

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