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Business-to-government (B2G) refers to the relationship of businesses and other organizations (e.g., not-for-profit organizations) and the various levels of government.
B2G is a derivative of B2B marketing and often referred to as a market definition of "public sector marketing" which encompasses marketing products and services to government agencies through integrated marketing communications techniques, such as strategic public relations, branding, marcom, advertising, and web-based communications.