Definition Edit

Brand identity is how the brand owner wants the consumer to perceive the brand — and by extension the branded company, organization, product or service.

Overview Edit

Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

This page uses Creative Commons Licensed content from Wikipedia (view authors). Smallwikipedialogo.png

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.