The IT Law Wiki

Brand identity

32,076pages on
this wiki
Add New Page
Add New Page Talk0

Definition Edit

Brand identity is how the brand owner wants the consumer to perceive the brand — and by extension the branded company, organization, product or service.

Overview Edit

Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

This page uses Creative Commons Licensed content from Wikipedia (view authors). Smallwikipedialogo.png

Also on Fandom

Random Wiki