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Big data analytics is
|“||[t]he process of examining large amounts of data of a variety of types (big data) to uncover hidden patterns, unknown correlations, and other useful information.||”|
Big data analytics refers to:
"Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources, which might be left untapped by traditional business intelligence (BI) systems. That's because traditional systems often fail to analyze numerous data sources, which include Internet click-stream data and Web server logs, social networking activity reports, cellphone call detail data and sensor-captured data."
"Big data analytics can provide numerous opportunities for improvements in society. In addition to more effectively matching products and services to consumers, big data can create opportunities for low-income and underserved communities."
- ↑ TechTarget, "Big Data Analytics" (full-text).
- ↑ Australian Public Service Better Practice Guide for Big Data, at 4.
- ↑ Techopedia, "Big Data Analytics" (full-text).
- ↑ Big Data: A Tool for Inclusion or Exclusion?: Understanding the Issues, Executive Summary.