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Beyond Voice: Mapping the Mobile Marketplace

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Citation Edit

Federal Trade Commission, Beyond Voice: Mapping the Mobile Marketplace (May 6-7, 2008) (full-text).

Overview Edit

To explore new developments in mobile technology and their impact on mobile commerce ("M-commerce"), the Federal Trade Commission held a public town hall meeting on May 6 and 7, 2008. This town hall meeting, titled "Beyond Voice: Mapping the Mobile Marketplace" ("Mobile Town Hall") followed the FTC's November 2006 forum — "Protecting Consumers in the Next Tech-ade" ("Tech-ade"). Tech-ade participants examined key technological and business developments that will shape consumers' experiences and, thus, consumer protection policy, over the following decade. The FTC's Mobile Town Hall provided the Commission an opportunity for a more in-depth exploration of topics relating to M-commerce.

The Mobile Town Hall reflects the Commission's long-standing interest in educating itself and the public about mobile devices and technology,[1] as well as its interest in ensuring that consumer protection policy is current and relevant.

Sessions Edit

The Mobile Town Hall consisted of nine sessions, each focused on particular consumer protection issues involving M-commerce.[2]

References Edit

  1. in December 2000, the Commission held a workshop, titled "The Mobile Wireless Web, Data Services and Beyond: Emerging Technologies and Consumer Issues." At that workshop, panelists provided information about nascent wireless technologies and their effect on privacy, security, advertising and disclosures, and industry self-regulatory programs.
  2. Panelists’ PowerPoint presentations are available here.[1] Comments are available here.[2]

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