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Best Practices: Recommended Code of Conduct for Consumer Tracking Research

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Citation Edit

Point of Purchase Advertising International (POPAI), Digital Signage Group, Best Practices: Recommended Code of Conduct for Consumer Tracking Research (Feb. 2010) (full-text).

Overview Edit

This code of conduct contains recommendations for marketers to follow in order to maintain ethical data collection practices in retail settings and suggestions on how consumer observations and marketing insights should be collected and used.

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