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Definition Edit

Banner view refers to the number of times a banner ad is seen by Internet users.

Overview Edit

While banner views are usually the same as page views, banner views counts the number of times the banner ad is actually downloaded rather than the number of times the page is downloaded. Some users click away before the banner finishes loading, and sometimes different banner ads may be downloaded when a web page is downloaded — such as when a banner ad is linked to a keyword search.

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