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Arbitrary mark

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Definition Edit

U.S. trademark law Edit

An arbitrary mark (also called a fanciful mark)

comprises words that are in common linguistic use but, when used to identify particular goods or services, do not suggest or describe a significant ingredient, quality or characteristic of the goods or services (e.g., APPLE for computers; OLD CROW for whiskey).[1]

References Edit

  1. USPTO, Glossary (full-text).

See also Edit

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