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An Empirical Analysis of the Value of Information Sharing in the Market for Online Content

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Citation Edit

J. Howard Beales & Jeffrey Eisenach, An Empirical Analysis of the Value of Information Sharing in the Market for Online Content (Navigant Economics 2014) (full-text).

Overview Edit

This paper studies the importance of consumer-related information to the market for display advertising and, in turn, to the publishers who produce and distribute online content.

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