Congressional regulation Edit
Given the persuasive power of the ad industry, Congress and the courts have regulated advertising to protect consumers and ensure fair competition. U.S. laws govern, among other things, alcohol advertising, tobacco advertising, advertising by mail, advertising by telephone and commercial email or spam.
Federal agency regulation Edit
In addition to Congress, the advertising industry is monitored by a variety of federal agencies.
- The Food and Drug Administration is charged with ensuring that certain product claims are truthful and detail the possible side effects of major drugs. The agency enforces the Federal Food, Drug and Cosmetic Act, looks at food package labeling and health claims.
- The Federal Trade Commission (FTC) is the main regulator of products sold in interstate commerce, and is charged with protecting consumers from claims that are misleading or unfair. The FTC is currently looking at issues including Internet privacy, as businesses and marketers develop sophisticated tools for tracking consumer information.
- The Federal Communications Commission (FCC) is an independent agency that regulates radio, television, telephone, satellite and cable television and the Internet. The FCC is looking at the growing use of product placement, or embedded advertising, in programming and is taking a new look at children and the digital media landscape.