Fandom

The IT Law Wiki

Advergame

32,169pages on
this wiki
Add New Page
Talk0 Share

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Definition Edit

An advergame (a portmanteau of advertising and videogame) is a type of videogames that is used to advertise a product, organization or viewpoint.

Overview Edit

With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word-of-mouth, or "viral marketing."


This page uses Creative Commons Licensed content from Wikipedia (view authors). Smallwikipedialogo.png

Also on Fandom

Random Wiki