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Adult Labeling Rule

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Overview Edit

To ensure that consumers are not exposed to spam-based content they do not wish to view, the Adult Labeling Rule[1] requires that senders use the phrase "SEXUALLY EXPLICIT:" in the subject line of sexually explicit e-mail messages and ensure that the initially viewable area of the message does not contain graphic sexual images.

References Edit

  1. 16 C.F.R. Part 316.4.

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